With Orthofix's recent announcement that the M6-C™ artificial cervical disc and M6-L™ artificial lumbar disc product lines will be phased out, globally, the news represents a major growth opportunity for distributors as surgeons begin to migrate to alternative total disc systems.
Centinel Spine does not expect surgeons to migrate away from the M6 products overnight, as the phase-out of M6 will likely occur through the end of 2025 in the U.S. and 2026, internationally. However, there is an immediate opportunity to move quickly to gain M6 surgeon conversions. Please discuss strategic opportunities, target lists, and action plans with your Centinel Spine Regional Sales Manager.
Centinel Spine and prodisc have a lot to offer surgeons that may be migrating away from the M6 product lines. Consider what makes Centinel Spine and prodisc unique:
- Centinel Spine is exclusively dedicated to advancing total disc arthroplasty for the spine. It’s all we do. prodisc has over 275,000 implantations and almost 35 years of proven clinical excellence behind it, with a validated revision rate of less than 1%.* This will be an important factor as surgeons look to migrate to a system proven safe and durable over the long term.
- The prodisc technology utilizes proven materials: Cobalt Chrome alloy and ultra-high molecular weight polyethylene, a durable material combination with demonstrated positive outcomes since the first prodisc procedure in 1990.
- Momentum is behind prodisc. 2024 was a record year for prodisc, the product line grew almost 40% globally, and the prodisc cervical portfolio grew over 45% in the U.S. Over 1,100 U.S. surgeons used prodisc in 2024, growing 44% vs 2023.
- Centinel Spine significantly strengthened inventory availability for the prodisc C Vivo / SK products to support growth. prodisc manufacturing capacity has doubled and we are significantly expanding the number of loaner and consignment instrument sets and implant banks throughout this year.
- Centinel Spine offered a record number of local demand Medical Education courses in 2024-focused on motion preservation principles, hands-on technique, and advancing patient selection. We will continue to provide these courses in 2025 based on your requests and needs.
- Centinel Spine provides a dedicated and highly-trained field support team to ensure optimal clinical results in the Operating Room. This group of clinical experts is expanding in 2025.
- Centinel Spine offers a best-in-class range of practice resources for patient education, website development & enhancement, etc. Additionally, usage of the surgeon locator on our rediscovermylife.org patient website continues to grow relative to patient requests (nearly 70% increase in searches for surgeons in 2024 versus 2023).*
Centinel Spine will continue operating as it has: 100% dedicated to advancing spine care with prodisc, the leading Total Disc Replacement product family. The Company is in to win and is committed to working with you to serve more surgeons and patients, so let’s seize the opportunity to grow and thrive together! Please let us know how we can further support your needs.
*Data on file.